/* ============================================================
   Estudo de Mercado — estilos
   ============================================================ */

@font-face {
    font-family: 'Telegraf';
    src: url(../fonts/TelegrafRegular_272984568a25d8528fe2de8b20b29011.otf);
}

@font-face {
  font-family: 'Neulis Sans';
  src: url(../fonts/fonnts.com-Neulis_Sans_Regular.otf);
  font-weight: 400;
  font-display: swap;
}

@font-face {
  font-family: 'Neulis Sans';
  src: url(../fonts/fonnts.com-Neulis_Sans_Medium.otf);
  font-weight: 500;
  font-display: swap;
}

@font-face {
  font-family: 'Neulis Sans';
  src: url(../fonts/fonnts.com-Neulis_Sans_Bold.otf);
  font-weight: 700;
  font-display: swap;
}


:root {
  --orange: #F97316;
  --orange-dark: #EA580C;
  --dark: #171717;
  --dark-light: #262626;
  --white-soft: rgba(255, 255, 255, 0.88);
  --white-soft-hover: rgba(255, 255, 255, 1);
}


html,
body {
    margin: 0;
    padding: 0;
    overflow-x: hidden;
}


/* ============================================================
   HEADER / NAV
   ============================================================ */


.site-nav {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  z-index: 100;
}


.topbar {
  position: relative;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: clamp(16px, 2.2vw, 36px);
  width: 100%;
  padding: 20px 28px;
  background: transparent;
  transition: background 0.3s ease, box-shadow 0.3s ease, padding 0.3s ease;
}


/* Depois de rolar a página, ganha fundo sólido pra continuar legível
   sobre as seções brancas mais abaixo */
.topbar.scrolled {
  background: var(--dark);
  padding: 12px 28px;
  box-shadow: 0 2px 16px rgba(0, 0, 0, 0.35);
}


.nav-group {
  display: flex;
  align-items: center;
  gap: clamp(12px, 1.6vw, 24px);
}
.nav-group.left { justify-content: flex-start; }
.nav-group.right { justify-content: flex-end; }


.nav-item { position: relative; }


.nav-pill {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: clamp(100px, 8vw, 140px);
  height: 46px;
  padding: 0 22px;
  border-radius: 999px;
  background: var(--white-soft);
  color: var(--dark);
  text-decoration: none;
  font-size: clamp(13px, 0.95vw, 15px);
  font-weight: 700;
  text-align: center;
  white-space: nowrap;
  transition: background 0.25s ease, color 0.25s ease, transform 0.2s ease;
}


.nav-pill:hover {
  background: var(--white-soft-hover);
  color: var(--dark);
  transform: translateY(-1px);
}


.logo {
  display: flex;
  align-items: center;
  justify-content: center;
}


.logo img {
  height: clamp(60px, 6vw, 90px);
  width: auto;
  object-fit: contain;
  display: block;
}


/* Dropdown desktop */
.has-dropdown .dropdown-menu {
  position: absolute;
  top: calc(100% + 10px);
  left: 0;
  min-width: 260px;
  background: var(--dark-light);
  border-radius: 0 12px 12px 12px;
  padding: 12px 14px;
  display: flex;
  flex-direction: column;
  gap: 8px;
  opacity: 0;
  visibility: hidden;
  transform: translateY(-6px);
  transition: opacity 0.22s ease, transform 0.22s ease, visibility 0.22s ease;
  z-index: 20;
  box-shadow: 0 8px 24px rgba(0, 0, 0, 0.35);
}


.has-dropdown:hover .dropdown-menu {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}


.dropdown-menu a {
  color: #fff;
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  line-height: 1.35;
  padding: 4px 0;
  transition: color 0.15s ease;
}
.dropdown-menu a:hover { color: var(--orange); text-decoration: underline; text-underline-offset: 4px; }


.dropdown-right { left: auto; right: 0; border-radius: 12px 0 12px 12px; }


/* Hamburguer */
.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: none;
  background: transparent;
  cursor: pointer;
  padding: 0;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 6px;
  justify-self: end;
}
.menu-toggle span {
  display: block;
  width: 24px;
  height: 3px;
  background: #fff;
  border-radius: 999px;
  transition: 0.25s ease;
}
.menu-toggle.active span:nth-child(1) { transform: translateY(9px) rotate(45deg); }
.menu-toggle.active span:nth-child(2) { opacity: 0; }
.menu-toggle.active span:nth-child(3) { transform: translateY(-9px) rotate(-45deg); }


/* Menu mobile */
.mobile-menu {
  display: none;
  padding: 0 28px 16px;
  background: var(--dark);
}
.mobile-menu.active { display: block; }


.mobile-item,
.mobile-menu > a {
  display: block;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}
.mobile-menu > a:last-child,
.mobile-item:last-child { border-bottom: none; }


.mobile-link {
  width: 100%;
  background: none;
  border: none;
  outline: none;
  appearance: none;
  -webkit-appearance: none;
  color: #fff;
  text-decoration: none;
  font-size: 16px;
  font-weight: 700;
  line-height: 1.3;
  padding: 14px 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  cursor: pointer;
  font-family: inherit;
}


.mobile-submenu {
  display: none;
  padding: 0 0 10px 14px;
}
.mobile-submenu a {
  display: block;
  color: rgba(255, 255, 255, 0.85);
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  padding: 7px 0;
}
.mobile-item.active .mobile-submenu { display: block; }
.mobile-item.active .mobile-submenu-toggle span { transform: rotate(45deg); color: var(--orange); }


.mobile-submenu-toggle span {
  display: inline-block;
  font-size: 20px;
  font-weight: 400;
  line-height: 1;
  transition: transform 0.2s ease;
}


@media (max-width: 1024px) {
  .topbar {
    grid-template-columns: 1fr auto;
    gap: 14px;
    padding: 12px 22px;
  }
  .desktop-nav { display: none !important; }
  .logo { justify-content: flex-start; }
  .menu-toggle { display: inline-flex; }
}


@media (max-width: 768px) {
  .topbar { padding: 10px 14px; }
  .mobile-menu { padding: 0 14px 14px; }
}


* { box-sizing: border-box; }


html { scroll-behavior: smooth; }


body {
  margin: 0;
  font-family: "Montserrat", Arial, Helvetica, sans-serif;
  color: #171717;
  background: #ffffff;
}


img { max-width: 100%; display: block; }


.container {
  max-width: 1280px;
  margin: 0 auto;
  padding: 0 16px;
}


a { text-decoration: none; }


/* ---------- Botão ---------- */
.btn {
  display: inline-block;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  border-radius: 6px;
  padding: 12px 32px;
  font-size: 14px;
  text-align: center;
  cursor: pointer;
  border: none;
  transition: background-color .2s, color .2s;
}
.btn-primary {
  background: var(--orange);
  color: #fff;
}
.btn-primary:hover { background: var(--orange-dark); }
.btn-outline {
  background: transparent;
  color: var(--orange);
  border: 2px solid var(--orange);
}
.btn-outline:hover { background: var(--orange); color: #fff; }


/* ---------- Hero ---------- */
.hero {
  position: relative;
  background: var(--dark);
  overflow: hidden;
}
.hero-bg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.4;
}
.hero-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(to bottom right, rgba(249,115,22,0.2), rgba(23,23,23,0.6), var(--dark));
}
.hero-inner {
  position: relative;
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  align-items: center;
  padding: 64px 16px;
}
@media (min-width: 1024px) {
  .hero-inner { grid-template-columns: 1fr 1fr; padding: 96px 16px; }
}
.hero-logo { height: 40px; width: auto; margin-bottom: 24px; }
.hero-eyebrow {
  color: var(--orange);
  text-transform: uppercase;
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.15em;
  margin: 0 0 12px;
}
.hero-title {
  color: #fff;
  font-size: 32px;
  font-weight: 700;
  line-height: 1.2;
  margin: 0 0 20px;
}
@media (min-width: 768px) { .hero-title { font-size: 40px; } }
@media (min-width: 1024px) { .hero-title { font-size: 48px; } }
.hero-text {
  color: #d1d5db;
  line-height: 1.7;
  margin: 0 0 28px;
}
.hero-text u { text-decoration: underline; }
.hero-stats {
  display: flex;
  gap: 32px;
}
.hero-stat { text-align: center; }
.hero-stat .value { color: var(--orange); font-size: 24px; font-weight: 700; margin: 0; }
@media (min-width: 768px) { .hero-stat .value { font-size: 28px; } }
.hero-stat .label { color: #d1d5db; font-size: 12px; margin: 4px 0 0; }


/* ---------- Form (ActiveCampaign) ---------- */
.form-wrap { display: flex; justify-content: center; margin-top: 40px;}
@media (min-width: 1024px) { .form-wrap { justify-content: flex-end; } }


._form_10 {
  background: var(--orange);
  border-radius: 8px;
  padding: 24px;
  width: 100%;
  max-width: 420px;
  font-family: 'Neulis Sans', Arial, sans-serif;
}
@media (min-width: 768px) { ._form_10 { padding: 32px; } }
._form-title {
  color: #fff;
  font-family: 'Telegraf', Arial, sans-serif;
  font-weight: 700;
  font-size: 18px;
  text-align: center;
  margin: 0 0 16px;
}
._form_element { margin-bottom: 12px; }
._form-label {
  display: block;
  color: #fff;
  font-family: 'Neulis Sans', Arial, sans-serif;
  font-size: 14px;
  font-weight: 600;
  margin-bottom: 4px;
}
.field-required { color: #fef08a; margin-left: 2px; }
._field-wrapper { position: relative; }
._form_10 input[type="text"],
._form_10 select,
._form_10 textarea {
  width: 100%;
  background: #fff;
  border: none;
  border-radius: 6px;
  padding: 10px 12px;
  font-size: 14px;
  color: var(--dark);
  font-family: 'Neulis Sans', Arial, sans-serif;
}
._form_10 input[type="text"]:focus,
._form_10 select:focus,
._form_10 textarea:focus {
  outline: 2px solid var(--orange-dark);
}
._form_10 textarea { resize: vertical; min-height: 70px; }
._button-wrapper { margin-top: 4px; }
._submit {
  width: 100%;
  background: #fff;
  color: var(--orange);
  font-family: 'Neulis Sans', Arial, sans-serif;
  font-weight: 700;
  padding: 12px;
  border-radius: 6px;
  border: none;
  cursor: pointer;
  font-size: 14px;
}
._submit:hover { background: #f3f4f6; }
._submit:disabled,
._submit.processing { opacity: 0.5; cursor: not-allowed; }


/* Mensagens de erro geradas pelo script do ActiveCampaign */
._error {
  position: relative;
  margin-top: 4px;
}
._error-inner {
  background: #fff;
  color: #b91c1c;
  font-family: 'Neulis Sans', Arial, sans-serif;
  font-size: 12px;
  padding: 6px 10px;
  border-radius: 4px;
}
._has_error {
  outline: 2px solid #ef4444 !important;
}
._form-thank-you {
  color: #fff;
  font-family: 'Neulis Sans', Arial, sans-serif;
  text-align: center;
  font-weight: 600;
  padding: 16px 0;
}
._clear-element { clear: both; }


/* ---------- Strategy ---------- */
.strategy { background: var(--dark); padding: 64px 0; }
@media (min-width: 768px) { .strategy { padding: 96px 0; } }
.strategy-inner {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  align-items: center;
}
@media (min-width: 1024px) { .strategy-inner { grid-template-columns: 1fr 1fr; } }
.strategy-title {
  color: #fff;
  font-size: 26px;
  font-weight: 700;
  line-height: 1.25;
  margin: 0 0 24px;
}
@media (min-width: 768px) { .strategy-title { font-size: 32px; } }
@media (min-width: 1024px) { .strategy-title { font-size: 38px; } }
.strategy-list { list-style: none; margin: 0 0 28px; padding: 0; }
.strategy-list li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  color: #d1d5db;
  margin-bottom: 16px;
}
.check-icon {
  color: var(--orange);
  flex-shrink: 0;
  margin-top: 3px;
  font-weight: bold;
}
.strategy-img-wrap { display: flex; justify-content: center; }
.strategy-img-wrap img { border-radius: 8px; width: 100%; max-width: 480px; object-fit: cover; }


/* ---------- Client logos ---------- */
.clients { background: var(--dark-light); padding: 64px 0; }
.clients h2 {
  color: #fff;
  font-size: 24px;
  font-weight: 700;
  text-align: center;
  margin: 0 0 40px;
}
@media (min-width: 768px) { .clients h2 { font-size: 28px; } }
.clients-track-wrap {
  background: #fff;
  border-radius: 9999px;
  padding: 16px 32px;
  max-width: 960px;
  margin: 0 auto;
  overflow: hidden;
}
.clients-track {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 40px;
  flex-wrap: wrap;
}
.clients-track img { height: 40px; width: auto; object-fit: contain; }


/* ---------- Services ---------- */
.services { background: #fff; padding: 64px 0; }
@media (min-width: 768px) { .services { padding: 96px 0; } }
.services h2 {
  text-align: center;
  font-size: 24px;
  font-weight: 700;
  max-width: 640px;
  margin: 0 auto 48px;
}
@media (min-width: 768px) { .services h2 { font-size: 28px; } }
.services-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}
@media (min-width: 768px) { .services-grid { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1024px) { .services-grid { grid-template-columns: repeat(4, 1fr); } }
.service-card {
  background: var(--orange);
  border-radius: 8px;
  padding: 24px;
  color: #fff;
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
}
.service-card img { width: 48px; height: 48px; object-fit: contain; filter: brightness(0) invert(1); }
.service-card h3 { font-size: 18px; font-weight: 700; margin: 0; }
.service-card p { font-size: 14px; line-height: 1.6; margin: 0; }


/* ---------- Process ---------- */
.process { background: #f9fafb; padding: 64px 0; }
@media (min-width: 768px) { .process { padding: 96px 0; } }
.process .container { text-align: center; }
.process h2 { font-size: 24px; font-weight: 700; margin: 0 0 16px; }
@media (min-width: 768px) { .process h2 { font-size: 28px; } }
.process > .container > p { color: #4b5563; max-width: 640px; margin: 0 auto 48px; }
.process-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
  margin-bottom: 48px;
}
@media (min-width: 768px) { .process-grid { grid-template-columns: repeat(3, 1fr); } }
.process-step {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  gap: 16px;
}
.process-step img { width: 64px; height: 64px; object-fit: contain; }
.process-step h3 { color: var(--orange); font-size: 20px; font-weight: 700; margin: 0; }
.process-step p { color: #4b5563; font-size: 14px; line-height: 1.6; max-width: 280px; margin: 0; }


/* ---------- Testimonials ---------- */
.testimonials { background: var(--dark); padding: 64px 0; }
@media (min-width: 768px) { .testimonials { padding: 96px 0; } }
.testimonials-inner { max-width: 960px; margin: 0 auto; }
.testimonials h2 {
  color: #fff;
  font-size: 24px;
  font-weight: 700;
  text-align: center;
  margin: 0 0 56px;
}
@media (min-width: 768px) { .testimonials h2 { font-size: 28px; } }
.testimonials-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
  margin-bottom: 48px;
}
@media (min-width: 768px) { .testimonials-grid { grid-template-columns: repeat(3, 1fr); } }
.testimonial-col { display: flex; flex-direction: column; align-items: center; }
.testimonial-logo {
  height: 112px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 24px;
}
.testimonial-logo img { height: 56px; width: auto; object-fit: contain; }
.testimonial-logo.invert img { filter: brightness(0) invert(1); height: 112px; }
.testimonial-logo.tall img { height: 112px; }
.testimonial-card {
  border-radius: 8px;
  padding: 24px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  width: 100%;
  min-height: 200px;
}
.testimonial-card p.quote { color: #fff; font-size: 14px; line-height: 1.6; margin: 0 0 24px; }
.testimonial-card p.name { color: #fff; font-weight: 700; font-size: 14px; margin: 0; }
.tc-1 { background: var(--orange); }
.tc-2 { background: rgba(249,115,22,0.8); }
.tc-3 { background: rgba(249,115,22,0.6); }
.testimonials-cta { text-align: center; }


/* ---------- Footer ---------- */
footer {
  background: var(--dark);
  border-top: 1px solid #1f2937;
  padding: 24px 16px;
}
footer .container { text-align: center; }
footer p { color: #6b7280; font-size: 14px; margin: 0; }